14 Jul 2017
The Times is inviting applications from good causes to become one of the featured charities in their annual Christmas appeal.
Dogs for Good, one of last year's featured charities, paired
up Grace Wolstenholme with Scooby, who helps her with everything
from opening doors and getting dressed, to crossing the road.
The Times Christmas Appeal aims to support charities that will
benefit from the enormous publicity the newspaper can generate
during the appeal period, as well as from the money raised from
The Times wants to give all good causes a chance to be selected,
and encourages charities that would like to be considered to submit
an application. All charities are eligible.
Submissions should include some brief background details about
the charity and more detailed information about specific projects
and case studies that illustrate your work. Include too any
analysis of the success of your programmes in terms of their
outcomes. The Times asks organisations not to send DVDs or bulky
material of any kind, but are looking for a brief and clearly
written description of your work and key projects.
The Times commits to running a story featuring the work of
chosen charities each day where possible during December and early
January. For that reason, the newspaper will look favourably on
applications that contain eight or so distinct story ideas that
illustrate the work of the charity and, in particular, provide a
wide variety of individual human interest stories and illustrated
reports from the field. The Christmas Appeal organisers would also
be interested in ideas for video content, such as a very short
video to introduce the charity or cause and very short subsequent
films on aspect of its work, whether provided by you or working
with the multimedia team at The Times.
Last year The Times Christmas Appeal supported three charities -
Care International UK, Dogs for Good and the Royal Voluntary
Readers of The Times have shown a clear preference for practical
and innovative charities that find simple solutions for tough
humanitarian challenges. If this sounds like your charity, please
Applications should be submitted by Monday September 18,
2017 and addressed to Craig Tregurtha, Managing Editor,
The Times, 1 London Bridge Street, London SE1 9GF. Decisions will
be made by mid-October.