14 Jul 2017

The Times is inviting applications from good causes to become one of the featured charities in their annual Christmas appeal.

Times Christmas Appeal

Dogs for Good, one of last year's featured charities, paired up Grace Wolstenholme with Scooby, who helps her with everything from opening doors and getting dressed, to crossing the road.
 

The Times Christmas Appeal aims to support charities that will benefit from the enormous publicity the newspaper can generate during the appeal period, as well as from the money raised from readers.

The Times wants to give all good causes a chance to be selected, and encourages charities that would like to be considered to submit an application. All charities are eligible.

Submissions should include some brief background details about the charity and more detailed information about specific projects and case studies that illustrate your work. Include too any analysis of the success of your programmes in terms of their outcomes. The Times asks organisations not to send DVDs or bulky material of any kind, but are looking for a brief and clearly written description of your work and key projects.

The Times commits to running a story featuring the work of chosen charities each day where possible during December and early January. For that reason, the newspaper will look favourably on applications that contain eight or so distinct story ideas that illustrate the work of the charity and, in particular, provide a wide variety of individual human interest stories and illustrated reports from the field. The Christmas Appeal organisers would also be interested in ideas for video content, such as a very short video to introduce the charity or cause and very short subsequent films on aspect of its work, whether provided by you or working with the multimedia team at The Times.

Last year The Times Christmas Appeal supported three charities - Care International UK, Dogs for Good and the Royal Voluntary Service.

Readers of The Times have shown a clear preference for practical and innovative charities that find simple solutions for tough humanitarian challenges. If this sounds like your charity, please apply.

Applications should be submitted by Monday September 18, 2017 and addressed to Craig Tregurtha, Managing Editor, The Times, 1 London Bridge Street, London SE1 9GF. Decisions will be made by mid-October.