Evaluating the outcomes and impact of the strategic plan marks
the end of the journey for strategic planning. Once the strategic
plan is fully embedded within the organisation, it is time to take
stock and evaluate what works well, and just as importantly, what
doesn't work as well.
You will need to conduct periodic reviews to monitor and
- Internal structures, processes, policies and procedures
e.g. staffing levels, appraisals, methods of working
- External aspects of the of services you provide e.g.
feedback on quality of service, numbers of users, enquiries
This information will be useful, not only for your organisation,
but for prospective funders, for attracting new users and
volunteers, and in getting support from partners and the
It is also important to 'keep your strategy alive' by adapting
your strategy over time and reviewing it once every 3-5 years,
unless the environment in which you work changes constantly. You
should take the opportunity at staff and trustee meetings to
discuss and review the strategic plan and new joiners to your
organisation - staff, volunteers or trustees - should be aware of
the strategic plan.
The evaluation stage is the ideal time to identify what new
projects or activities you wish to undertake and is your
organisation in a position to deliver them, hence starting the
strategic planning cycle again.