Fundraising can mean different things to different people but we believe it is about persuading individuals and organisations to make a gift of money to your cause. This gift is a voluntary donation for which the donor receives little or no tangible benefit or reward.

FundraisingGiving and fundraising are two sides of the same coin - giving is in response to a fundraising 'ask'.

In this section you will find out how to fundraise and 'make a better ask', some key facts about fundraising and the opportunity to explore practical tools and resources to maximise your success.

Fundraising should not simply be about generating the funding needed to survive from this year through to the next, fundraising is also about creating a viable and stable organisation, which is able to sustain itself into the future.