WCVA's Social media training courses for the third sector are suitable for differing levels of experience

Digital technology is moving at incredible rate, Wales faces specific challenges around digital exclusion, yet we need to stay up-to-date and think about the future of our organisation's campaign and communication strategies.

Our social media training courses are suitable for different levels of experience, from getting started with launching your organisation on social media to growing your audience and building your established brand. 

We work with you to plan and customize the course. We recommend filling the course to bring down the cost per head. What about inviting other organisations to attend - building partnership relationships and making it cheaper for everyone?

Training can be delivered as a half day, full day or several days. Please contact us for an informal discussion of your training needs.

Here are the courses that we can tailor to meet your needs:

Introduction to social media for engagement

Get started with social media to engage with the public

Introduction to social media for engagement

Participants will explore the use of social media as tools for citizen, community and service user engagement. This course will enable participants to explore and identify opportunities for using e-participation and social networking technology within their area of work. Participants will evaluate methods of e-participation and social networking; identifying opportunities and limitations.

With a focus on current technologies and relevance within Wales, this participative course will draw on participant's experiences, case studies and examples where social media have been used in engagement and participation activities.

Aims

For participants to explore how they could use social media within their own organisation to engage with service users and communities.

Learning outcomes

By the end of the course participants will be able to:

  • Discuss methods for engaging people through use of social media, and identify those that may be relevant to their needs
  • Evaluate methods of e-participation and social networking in relation to their area of work
  • Analyse case studies where e-participation has been used
  • Explore the technology
  • Identify barriers to participation using social media
  • Recognise the needs of different audiences and steps to meet needs
  • Know how to access additional information and resources

Who this course is for

Frontline staff and managers looking to develop the use of technology as a method to engage with service users and communities.

Duration

1 day

We can also tailor this course for your organisation, contact us for an informal discussion about your learning needs.


Social media for the third sector

Influence and engage with your online audience

Social media for the third sector 719

Are you trying to build your charity's brand online? Are you planning an online fundraising or crowd funding campaign? Or are you trying to reach more people using social media? 

This course focuses on the different methods and techniques, specifically for third sector organisations to use on social media. We will explore current technology and trends in the ever-changing landscape of online communications. Participants will have the opportunity to discuss how to use social media successfully, creatively and in-line with the values of the sector. So, whether you're already established online or just getting started, this course is for you!‚Äč

Aims

Explore how your charity or community group can use social media more effectively to influence and engage with your audience.

Learning outcomes

By the end of the course participants will be able to...

  • Understand the different social media platforms
  • Discuss different approaches and strategies to engaging with your online audience
  • Learn how to create interesting and visual content
  • Be able to use social media to drive traffic to your website
  • Identify individual and organisational barriers to using social media
  • Learn how to monitor their online success
  • Know where to access additional information and resources

Who this course is for

This course is for staff or volunteers who are hoping to develop their digital communication and engagement skills. This is neither a "beginner" nor an "advanced" course. All levels of technical ability are welcome as this course is about methods and techniques for your third sector organisation to thrive online.

Duration

1 day

We can also tailor this course for your organisation, contact us for an informal discussion about your learning needs.


Engaging online

Get to know your online audience and create innovative content to meet their needs

Engaging Online

If you're already using social media to engage with the public but would like to know how to create more engaging content, improve your reach and discover some new ideas and free tools, this session is for you!

Aims

Engage more effectively with your online audience.

Learning outcomes

By the end of the course participants will be able to...

  • Build upon your existing social media skills to use it more effectively
  • Create interesting and engaging content to meet your audience's needs
  • Use free online tools to create innovative and dynamic content
  • Learn how to incorporate online activities into your day-to-day engagement work

Who this course is for

This session is for practitioners who are already using social media to engage with the public, and would like to know how to improve their content and reach.

Duration

1 day

We can also tailor this course for your organisation, contact us for an informal discussion about your learning needs.